A One-Day Website for a tax and accounting firm, built to feel modern and inviting while staying easy to use for a client base spanning generations.
Problem
After acquiring an existing tax and accounting practice, Viking inherited a single-page website that hadn't been updated in years and didn't come close to representing the business they were building. They needed something new and inviting — but with a lot of longtime, older clients still relying on the site, it also had to stay simple and user-friendly, not overly modern at the expense of usability.
Solution
Since Viking already had their branding in place and knew exactly how they served their clients, the One-Day Website was the right fit — fast, efficient, no long process needed. The site was built to welcome new clients while remaining comfortable and familiar for existing ones, with clear FAQs linking to helpful tax-season resources and strong calls to action directing clients straight to their client portal.
Strategy
The balance here was old and new — modern enough to invite remote and new clients in, simple enough that longtime clients wouldn't feel lost. Clear service breakdowns and easy portal access meant the website did real work for both audiences, not just one.
Result
Viking now has a professional, fast-turnaround website that's already bringing in more traffic and portal engagement — giving them the confidence to focus on the rest of their business transition instead of worrying about their online presence.
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