A brand identity and website for a new therapy practice, built to reflect a modern, future-focused approach to mental and physical wellness.
Problem
Kristi was launching a new practice with a therapy approach that didn't fit the traditional mold — less focus on rehashing the past, more on building habits, mindset, and a life that actually excites her clients. She needed a brand and website that felt as different as her approach: bold, direct, and clearly not "typical therapy," while still feeling credible and trustworthy for people seeking real support.
Solution
I built a brand identity and website that captures Kristi's distinct voice and approach — practical, no-nonsense, focused on transformation over endless talk. The site speaks directly to driven individuals looking for real strategies, not just a place to vent, with clear service breakdowns and an easy path to booking a session.
Strategy
The brand needed to stand apart from typical therapy branding — softer, more clinical, more muted. Kristi's approach is bold and direct, so the design and messaging leaned into that difference, positioning her not as "another therapist," but as a distinct alternative for people who want real change, not just conversation.
Result
Kristi launched with a brand and website that authentically reflects her approach, helping the right clients — driven individuals looking for practical, transformative support — find and connect with her from day one.
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