A rebrand and website for Intrigue on First, a full-service salon and body studio in historic downtown Menominee, built to reflect the full scope of what they offer, and maintained as an ongoing partnership.
Problem
Intrigue on First is far more than a hair salon — nails, skin care, scalp treatments, waxing, massage, and a full range of salon services, all under one roof. Their previous brand and online presence didn't capture that full scope, making it easy for people to underestimate everything they actually offer. They needed a rebrand and website that reflected the real breadth of the business.
Solution
I developed a full rebrand and new website for Intrigue on First, built to showcase every service they offer — not just haircuts and color, but the full body studio experience. Since launch, I've continued supporting them with website maintenance and updates as their services and team have evolved.
Strategy
The goal was to make the range of services immediately clear, so visitors understood this wasn't just a salon — it's a full beauty and body destination. Marjorie's deep roots in the Menominee community and her hands-on, personal approach needed to come through too, not get lost behind a generic salon look.
Result
Intrigue on First now has a brand and website that reflects everything they offer, with ongoing support to keep it current as the business continues to grow.
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