A full brand, website, and launch strategy for career strategy coach Elena Raileanu, plus Stan Store setup for 1:1 sessions, courses, and digital products.
Problem
Elena was launching her career coaching business and needed everything in place at once — a brand that reflected her expertise as a former recruiter turned coach, a website that could clearly explain her range of offerings (1:1 coaching, workshops, a 10-week course, speaking), and a way to actually sell and deliver all of it.
Solution
I built Elena's brand identity and website from the ground up, then developed her launch strategy to bring it all together. I also set up her Stan Store, giving her a place to book 1:1 sessions, sell her course, and offer digital products — all connected to her new brand and website.
Strategy
With so many offerings — coaching, workshops, a course, speaking — the site needed to guide different visitors to the right path without overwhelming them. The launch strategy focused on positioning Elena's recruiter background as her core credibility, while making it simple for visitors to move from "learning about Elena" to actually booking or buying.
Result
Elena launched with a cohesive brand, website, and sales infrastructure in place from day one — everything she needed to start bringing in clients and selling her offerings immediately.
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